Avid Inkberryphiles may remember that we brought John Dicker, author of The United States of Wal-Mart, here last week; we presented him in a pair of events at Williams College and MCLA. His visit got some good press, which is exciting.
The Beacon article — called Union Blues — includes a color photo of John speaking at Smith House, and offers some terrific quotes from John’s talk.
“Wal-Mart doesn’t care what people who don’t shop there think,” said Dicker. “They totally got into the P.R. game late. They realized that their public image affects the bottom line.”
When asked about the future of Wal-Mart, Dicker stated, “I see them maxing out. I also see them changing their format…”
If you weren’t there and want to get a sense for what you missed, check out the link (we hope to reprint the article in our press archive, but at the moment it’s still online at the Beacon site, so you can check it out there.) Thanks for the press, guys!